Seo for estate agents in uk

SEO For Estate Agents. Why it’s vital for your online presence?

Seo for estate agents in uk
SEO for estate agents is a great way to drive more traffic to your site having more targeted visitors and increase your leads. SEO and marketing is a long-term strategy that helps a website show up in the organic search engine results when someone searches for relevant keywords for and estate agents.

Last Updated on: Jan 10, 2018 @ 6:08 pm

More than ever, people head online when it comes to looking for homes and finding estate agents. A major part of home shoppers begins their research with a local keyword phrase, like “Estate Agent in London.” Most estate agents service multiple cities and regions.

However, when you start your website, focus on the main city you do business in first and focus on capturing local traffic.

Last Updated on: Jan 10, 2018 @ 6:08 pm

What is SEO

Search engine optimisation or SEO is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results, often referred to as organic results.In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

SEO is the acronym for Search Engine Optimisation. It’s the practice of optimising websites to make them reach a high position in Google’s – or another search engine’s – search results.

seo for estate agents

How can estate agents benefit from SEO?

On page optimisation for estate agents websites is nowadays more important than ever and it is necessary for every estate agency to understand the true meaning of SEO as well as the potential it creates for every business.

In today’s UK property competitive market, SEO is more important than ever. Search engines serve millions of users per day looking selling or buying houses, answers to their questions or for solutions to their problems.

People go to property portals to look for properties for sale and to rent, but if you ask someone to find an estate agent in a particular city or area they will just search in google for it!

These days, search engine optimisation is essential because the majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERP’S), so to take advantage of this and gain visitors or landlords to your estate agency website, you need to be in the top positions.

SEO vs PPC

The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

Where exactly your estate agency ads will appear depends on a number of factors but it’s either on top or below the organic results.

How to rank for each office

As your estate agent business grows you want your agency website to be found not just in your city but in all other cities, suburbs over the UK. It’s only natural to want to expand. A common question I get from marketing professionals and business owners looking to grow is: “How do I get my business to rank in any cities I want?”

Local SEO for estate agents is a straight forward task for single-location businesses. Local signals referencing the city where the business has its physical location can be added to every page of the website, making it easy to establish local relevance.

It is critical to have your physical locations in all the cities and areas that you want to market to be found in search results.

You must build one page of quality, 100% unique, SEO optimized content aimed at the geo-targeted keyword.

You need to make a decision on whether a directories (brand.com/city/ or subdomain (city.brand.com) URL structure is going to be best for you to house your geo-specific city web pages.

Think of your location pages as microsites that you can expand on to create relevant related content.

Google My Business for estate agents

If you haven’t already, sign up for Google My Business. Here you’ll be able to create listings for individual business locations.

Add the URLs for each of your location pages to your business profile.

Follow Google’s guidelines to optimize each of your location pages. Guidelines include:

  • Verify each location
  • List accurate hours
  • Add photos
  • Manage and respond to reviews

Name.  Make sure the agency business name you provide is indeed the exact name of your business. Not the name and the location. Not the name and some keywords. Certainly not just some spammy keywords. Your name should be your name. That goes for all locations. Really.

Address. Your estate agency business address should be accurate and consistent with how it appears elsewhere on the web.

Phone. Your phone number should be a local number that connects people directly with the local store. As with the address, the phone number should match the number on the location page of your website and be consistent across your various citations throughout the web.

Website URL. The website URL should be your actual website — ideally, the specific location page with a matching name, address and phone number (NAP).

Estate agents, SEO and social media

The impact of social media on SEO has, and probably always will be, one of the most talked about topics in the search industry. Social signals are important for estate agents. Just as search engines don’t count all links equally, they don’t view all social accounts as being the same.

The words ‘Social Media’ seems to be very actual. Having your own estate agency social presence that is well regarded is important. So participate on relevant social platforms like Facebook, LinkedIn, Google Plus, Twitter, in an authentic way.

Most important ranking factors

You probably already know that Google uses about 200 ranking factors in their algorithm. Fortunately, not all ranking factors are created equal — you can maximize your estate agency SEO efforts by focusing on a few specific ranking factors. Of course, Google’s algorithm is always changing, and we can’t rely on yesterday’s ranking factors.

Content influences a variety of other ranking factors, such as bounce rate and CTR. So for best results, make sure your content is both comprehensive and relevant to your audience — an in-depth examination of home and gardens probably won’t do much for your estate agents business.

Backlinks remain an important Google ranking factor, but over the years, Google has learned to weed out the bad links from the good. More links will still result in a higher score, but only if they’re from a number of diverse and authoritative domains.

One of the biggest changes in 2016 was Google’s shift towards mobile-first indexing. This means that Google’s index will now primarily crawl the mobile version of websites as opposed to the desktop version.

On-Page factors are the aspects of a given web page that influence search engine rankings.

Seo tips for an estate agent

Now, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out.

Some of the most important elements for search engine optimisation happen on your own website, so structure your website for your target keywords.

The structure of your website has a huge effect on its ability to rank. In order to rank effectively for your target keywords, you need to structure your website so that each page targets its own set of closely related, highly relevant keywords.

The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <head></head> tags near the top of the HTML code for the page.

The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.

If you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, and SEO by Yoast.

‘H1’ is a headline visible on the page and specified as in HTML. Difference between H1 and meta-title is that the H1 headline is visible on the page, but not on the Google results page, while a meta-title is visible only in the search results.

The meta-title and H1 headline should be logically related, as meta-title is like a promise, which the headline and the rest of the page fulfil. In many cases, it makes sense to have the same H1 as your page-title, which is just fine, though you are also missing out on an opportunity to diversify your SEO-keywords.

How and Why Reviews Became a Ranking factor

Local search engines love online reviews for one primary reason, consumers love online reviews. According to MOZ’s Local Search Ranking Factors Survey, online reviews are thought to make up 10% of how Google and other search engines decide to rank search results.

Google business reviews continue to become more and more important for search engine optimisation (SEO), improving user experience, and driving more traffic to your website. To better understand the importance of Google reviews, check out this directly from Google’s support site.

 

Put yourself in this situation: You’re moving an unfamiliar city, let’s say London, and you’re searching for a new house. Without a friend that knows the local estate agents, Google is all you need to find an estate agency. So you pull up Google on your phone and search for local estate agents and the results come back with a few nearby options. Based on your location, Google starts serving up the business listings for local estate agents.

Looking at the three estate agency listings on the right, which would you choose? We bet your first choice would be the one with more positive reviews.

How can estate agents benefit from SEO?

It’s good to get in the habit of asking for reviews from your customers- but you should not try to solicit reviews all at once.

I’m an estate agent: Do I Need SEO for my website?

Every Estate Agents can perform a self-check position by typing into google’Estate Agents in (city, area)’, for example, “Estate Agents in London” or “Estate Agents in Birmingham”. Is your website at the top of Google?If no, I think you need some SEO services like:

  • Website Audit. A website SEO audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. The goal is to detect weak points in campaigns that affect web performance.
  • Keyword research. Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Without keywords, there’s no such thing as SEO. You cannot begin to plan for a campaign unless you know which phrases you are targeting.
  • On-site optimisation. On page optimization or on-page SEO, refers to all measures that can be taken directly on the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.

Maybe this numbers will convince you to run a seo audit for your estate agency :

  • There are over two billion people online, 38 million of them are in the UK. See: 10 Stats to Justify SEO
  • In Quarter 1 (Jan to Mar) 2017, 89% of adults in the UK had recently used the internet (in the last 3 months), up from 88% in 2016; while 9% had never used the internet, down from 10% in 2016. Read: Internet users in the UK: 2017
  • Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published by eConsultancy, based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011.

seo-for-estate-agents-infographic tips

 

So, how do you promote your estate agency website? Drop me an email and let me know or send me your estate agency website URL for some free SEO advice!






SEO For Estate Agents. Why it’s vital for your online presence?
Last Updated: 2017-12-08T21:32:18+00:00
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