How to Write a Press Release For Real Estate





A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your real estate agency and services. Press releases are an essential element of any public relations strategy.

People now have control over where, when, and how they consume information. As a result, public relations is no longer about feeding into a traditional news , it’s about providing relevant content when, where, and how your prospects, influencers, and customers will consume it.

 

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Whether we call it a “press release,” a “press statement,” a “news release,” or a “media release,” we’re always talking about the same basic thing: an official announcement that an organization issues to the news media , blogs , etc.

How to Write a Press Release?

  • Make A Good Headline
  • Get right to the point in the first paragraph. Your first line should be a summary of the story
  • Provide Valuable Information
  • Be professional
  • Describe “Who” “When “and “What” Use the press release as a sales tool.
  •  Provide some good quotes.
  • Make it grammatically flawless.
  • Include your contact information.

Public relations is a powerful and virtually free method of building name recognition and credibility in your market, yet many agents fail to take advantage of it. Whatever the reason, you need immediate, targeted, publicity.To write a press release, you have to stop thinking like a real estate agent or investor , your mind needs to be shifted in a new direction.

Find the best keywords to put into your press release title.

The content of your press release will be what gets someone to visit your website, your services. The first paragraph should be no more than about 50 words, contain all the who, what, when, where and why’s and be a succinct summary of the release capable of standing alone if need be. The length of your press releases should always be around 500 words.Never try to sell! It is not an advert!Use correct English with perfect spelling, grammar and syntax.

Make it unique-Your PR should automatically be something that only your company can produce. So if you’re producing a report, use a statistic that no one else has. That could be the number of enquiries on your site for a certain country’s property or the results of a survey conducted among your customers/clients. Either way, make it something both original and relevant.

End with a quote-This is one of the most important parts of the press release. Your quote should be from a senior figure, typically a Managing Director or CEO, or someone else closely related to the subject of the release. It could be a client if they are relevant and keen for extra publicity.

Put your contact details and web address, along with a one-line description of your unique agency approach. Most SEO marketers use free PR distribution services for themselves or for their clients to produce many positive, ongoing results. Press releases remain one of the main tools for public relations. They are the first line of communication to inform the public about an organization’s products and activities.  When

When must a press release be done?

  • New product launched
  • Opening a new office
  • Introducing a new partnership
  • Rebranding

 

Here is our list of best press release distribution service

 

Benefit Of Press Release Distribution Services

  • All businesses can benefit from press release distribution
  • Distribute your press release globally, and almost immediately
  • Press release distribution is fairly inexpensive
  • You can boost your company’s visibility
  • Use your news to get more customers
  • Increased Traffic to Your Website
  • Important SEO Benefits
  • A New Opportunity to Reach Your Targeted Audience
  • Managing and fixing your reputation
  • Permanent Indexation