Conversion Rate And Estate Agents

Conversion Rate And Estate Agents

What is Conversion Rate?

Last Updated on: Dec 10, 2017 @ 6:53 pm

The desired action can take many forms, varying from agent to agent. Examples include sales, renting, newsletter subscriptions, calls, inquiries, house valuations. A high conversion rate depends on several factors, all of which must be satisfactory to yield the desired results — the interest level of the visitor, the attractiveness of the offer, and the ease of the process.

The interest level of the visitor is maximized by matching the right visitor, the right place, and the right time. Generally, we talk about conversion in the online world.

In electronic commerce, conversion marketing is the act of converting site visitors into paying customers. The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a “conversion” to be some sort of result other than a sale.

One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, for example, free shipping, to convert the visitor into a paying customer. A company may also try to recover the abandoned through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process.(source: Wikipedia)

Google says The average number of conversions per ad click, shown as a percentage.

Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad clicks that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.

Example: An estate agent site is visited by 100,000 people during the month of April. During that month, 2,000 users request a house valuation. Thus, the site’s conversion rate is 2,000/100,000 = 2%.

Conversion rates vary widely by industry and business model. The efficacy of conversion marketing is measured by the conversion rate, the number of customers who have completed a transaction divided by the total number of website visitors.

CONVERSION RATE = NUMBER OF GOALS ACHIEVEMENTS / VISITORS

Common conversion goals for estate agents:

  • Sales
  • Valuation
  • Online Visitors
  • Chat Discussions
  • Calls
  • Email Subscribers
  • Property Tours
  • Etc.,

How to improve your conversion rate

A low conversion rate could point to either of these problems: a.Your landing page design is inefficient to complete tasks and b.Your offer is not valuable enough to your audience.How to resolve this? Very simple: optimize your site for conversions and consider your offer.

1.Track Your Conversions – in order to improve your conversion rates, you have to actually know what your conversion rate is, to begin with!

2.Include as few fields as possible in your collect data forms. When asking for information in an email opt-in form, ask for as little information as necessary.

3.Add a guarantee – Include a no questions asked refund policy on all purchases. This reduces risk, and increased sales will usually more than makeup for any returns.

4.Use testimonials – Testimonials reduce risk and provide social proof. Use them on product landing pages as well as on your email opt-in landing page.

5.Pay careful attention to your headline – Your headline is perhaps the single most important element of your landing page.

6.Create dedicated landing pages for collect data forms.

7.Test variations of your CTA button – Your “Sell With Us” or “Free Valuation” button may perform quite differently depending on where it’s placed, what colour it is and how big it is. Test out several variations to see which ones perform best.

7.Include a clear value proposition – Tell potential sellers what’s special about your product. How is it different and better than every other, similar product on the market?

8.Use a chat tool – Offer live chat to help answer questions and alleviate any concerns potential customers may have.

9.Automate Your Lead System – Phone call tracking and text message functionality, auto-email and campaign functionality, be Able to track multiple funnels.

10.Speed – call after 10-15 min. after you receive a lead. Short response time is by far the most critical component of capturing an online lead!

 

Conversion Rate And Estate Agents
Last Updated: 2017-07-29T20:06:29+00:00
By admin