Some reasons you need an eCommerce website

In this days, with the growing popularity of the online commerce, is it much easier to buy and sell online now than ever. People are now using their smartphones to do making purchases via the Internet from the comfort of their own homes!

With an website, you can tell your customers about your company, your products and take payments online, will give you the opportunity to reach out and offer your products and services to customers around the world.

If you sell products at a physical location, or if you want to sell products via Internet, an eCommerce website is an investment you should consider. All you need is a eCommerce development company.

Top reasons to have an ecommerce platform:

24/7 open hours: With an ecommerce website, you will give your audiences to purchase from you not just during regular store hours but throughout the day.

Easier to set up: An ecommerce platform is definitely much easier to set up and run than an actual physical store.

Global/National Reach: An online shop gives you the opportunity to be in touch with buyers across the national or global markets. It depends only on you how good you are in expanding your horizons.

B2B market: Business to business marketing refers to the best practices used by brands with products sold to other businesses.

Run creative marketing campaigns: Just because you have your own website doesn’t mean customers will automatically come flocking to you. Once you have an online store, you will have to work to get shoppers there.

The first step to acquiring customers is to drive traffic to your site. It’s not always easy to set up the right campaigns; however, you have a lot more flexibility with the ways you can get people to find and buy from you.

You can gain new customers through Search Engines: There are many ways to make sure people can find your website. Whether you focus on long tail keywords or Pay Per Click advertising on Google, it is essential that your website appears when searching for the products or services you offer.

Having your own website is an important piece of your ecommerce strategy. It is a great way for you to grow your brand, acquire loyal customers and  gain new insights.

How to choose a app developer

Here are some guidelines to help you find the best mobile app developing company you can trust to turn your idea into a mobile application. When you are presented with almost endless options for mobile app developers, choosing the right one can be a tricky challenge.

I can tell you that finding the rightagency is more important than saving a few money in building your product.

The right company can add value in more ways than just development of an mobile application, which will help you maximize revenues for your app business.

Portfolio. When you look at their portfolio, keep an eye out for beautiful looking apps with excellent user interfaces. Your application is about how a user interacts with it.

Check client references. Look for app developers who will readily extend client contact information so that you can get real feedback on their company.

This is also the best work evaluation technique today. You really want to know more about the brands they have served, challenges they have surpassed, technologies they used and how good they did it all in past.

Have you worked in my industry? It’s always wise to ask this question. If they have worked in your industry, it means they’ve likely tackled some of the same problems that you’ll be trying to solve.

They may have worked with others in that industry and, therefore, have proven ability in that sector.

Ask for published app links. This is an interesting question to ask. It can turn out to be a problem if a developer has developed a lot of apps and none of them is published in the app stores.

Hiring such developing company it’s risky.

Start Googling. Just open Google in your browser and type the name of the company you want to work with..Naturally, the search results will show you a lot of data. Find reviews of the company, view their portfolios, and perhaps even download some apps they have developed to see what you like or dislike.

Do I really need an app? It could be strange to hear that, but it is important to understand if an app can help your business. Don’t build an app just to build one.

The right app developer is by having a clear cut idea on your resources and requirements, business challenges and market needs. If you have an app idea but don’t have good developers yet, contact one.

Mobile app development will continue to grow as more and more enterprises adopt mobile technologies. If you want to create a highly functional mobile app, choosing the right mobile app technology is the key ingredient.

***Sviluppo app***

How I used Serpstat to rank my SEO services on top 3

I am an SEO consultant. At the beginning of 2018 I launched the Up-SEO (up-seo.it) project, through which I wanted to offer SEO optimization services to national and international clients.

Behind the project, I was just myself, from creating and building the site to optimizing for search engines. Everything was made from A to Z by me.

I graduated in law. I have always been attracted by web and internet. For SEO, I use the most efficient and complete tools on the market, in particular SerpStat and Screaming Frog, very useful for analyzing and monitoring keywords, domains and competitors.

I also use all Google products, including Data Studio, Search Console and Analytics. Of course, personal experience is very important.

Using SerpStat in my project

First of all I tried to determine for what SEO services I could rank. I started looking for the keywords I would deserve to work with. The numbers did not look bad at all, but it was too early to try to optimize the site for a competitive keyword like “SEO Milano”.

The keyword search tool offered by Serpstat has helped me in my decision.

With this tool I made a clear idea of how I should structure the site to reach my goal: getting strong positions in Italian search results for keywords like: “consulente seo milano”, “esperto seo milano”, “esperto seo”.

The second important step on my way to the online success of my site was to see who my competitors are.

A simple step to achieve. Again the utility of SerpStat says its word. Some clicks and all the information I need is on my pc’s screen.

Now I know about my competitors’ online strategy:

● their most important pages
● source of backlinks
● anchor text used by them
● topics treated in published articles
● approximate number of visitors

I had all that was needed. After I downloaded the data to my computer ( by the way, with this tool you can download the data you need in several formats ), I started to work on the content of the pages, backlinks and the rest of the SEO activities that could have helped me conquer Milan from SEO services point of view.

The results I have obtained

At the time I write the article, I think I can say I’ve reached my goal. With the help of SerpStat and my knowledge of SEO, I get the top positions for keywords like: “Esperto SEO Milano”, “Consulente SEO Milano”, “Esperto SEO”.

seo milano